Cookie Policy


This site uses cookies and when you visit the site you accept the use of cookies. We make you aware of this the first time you visit the website.

We are – and all other website owners – committed to increasing privacy while we move in the digital world.

Collection of personal information when visiting **

We use cookies on our website. When you visit * *, a cookie will be added to your computer, whereby we collect information about the use of our website via cookies.

Google Analytics does not allow the collection of personal information such as names, e-mail addresses and so forth.

We recommend that you read our privacy policy.

Purpose of collection?

We use the collected information in our work to increase the usability and quality of our website.

Svendsen Sport A/S has ongoing access to statistical information about visitors to the website. It is not possible to recognize certain individuals based on this information.

What is a cookie?

A cookie is a small data file that is placed on your computer or other IT device. It makes it possible to recognize your computer and gathers information about which pages and features are visited with your browsers.

The cookie cannot see who you are, your name, where you live or if the computer is used by one or more people. The information is anonymous and it is not linked to the individual user.

Also, the cookie cannot spread viruses or other malware. You can always reject cookies on your browser by changing the settings in your browser. Where you can find the settings depends on which browser you are using. However, you should be aware that if you do, there will be many features and services on the internet that you cannot use.




Registers a unique ID that is used to generate statistical data on how the visitor uses the website

2 years


Used by Google Analytics to throttle request rate



Registers a unique ID that is used to generate statistical data on how the visitor uses the website






Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.



Registers a unique ID on mobile devices to enable tracking based on geographical GPS location



Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.

8 months


Used by Google Maps to show an embedded map on the site



Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

179 days


Registers a unique ID to keep statistics of what videos from YouTube the user has seen.



Used to improve advertising from Google


Personal data policy

Svendsen Sport A/S manages only necessary personal data.

Svendsen Sport A/S collects, manages and stores the personal data that is necessary in relation to solving the agreed tasks.

Svendsen Sport A/S deletes personal data, when it is no longer necessary.

Svendsen Sport A/S deletes personal data, when it’s no longer necessary in relation to the purpose which was the reason for the collection. In principle, it will be after the end of the relation. Data for accounting purposes, however, we always keep for at least 5 years due to the rules in the Accounting Act and the Money Laundering Act.

Disclosure and transfer of personal data

Svendsen Sport A/S discloses and transfers data to partners and other parties, if it’s necessary for the fulfillment of the agreement that we have concluded with you.

Svendsen Sport A/S sometimes chooses to use data servers, including providers of software, webhosting, backup, security and storage. When we use data servers, it is only for specific purposes and it is still our responsibility that your information is processed in accordance with valid and applicable law and the current personal data policy.

Svendsen Sport A/S doesn’t disclose personal data for purposes that do not comply with the agreement, for example disclosure to others for use in marketing activities -  unless we have agreed with you in relation with the collection or obtaining consent from you after having you informed in advance, what your data will be used for. You may at any time request us to stop the disclosure of personal information, regardless of whether it has been agreed or consented to it.

Svendsen Sport A/S, however, doesn’t not require consent if we are legally required to disclose personal data, for example, as a statutory report to an authority.

Right to have access to personal data

You have the right to be informed at any time, what personal data we manage about you, where it originates from and what we use it for. You can also get informed about how long we store personal data and who receives data. However, access ca be restricted in regards to other people’ privacy, trade secrets and intellectual property rights. You can make use of these rights by contacting us.

Right to have inaccurate personal data corrected or deleted

If you believe that your personal data we manage is inaccurate or incorrect, you can contact us and have it corrected.

In some cases, we will have an obligation to delete personal data. This applies, for example, if you withdraw your consent. If you believe data is no longer necessary for the purpose we collected it, you can ask to have it deleted. You may also contact us if you believe that personal data is being processed in violation of the lay or other legal obligations.

Right to object to our processing of personal data

You are entitled to object to our processing of personal data. You can also object to our disclosure of data for marketing purposes. If your objection is justified, we will stop processing and we will delete your data unless we are required by law to store it.

If you wish to use your right to data portability, you will receive personal data from us in a commonly used format

You have the right to receive the personal data you have made available to us and the data we have obtained from you through other parties based on your consent

Use of rights

If you want to access data, get it corrected or deleted or object to our data processing, we will investigate if it is possible to answer your inquiry as soon as possible and no later than 30 days after we have received your enquiry.

Right to appeal to the Data Inspectorate

You are entitled to appeal to the Data Inspectorate if you believe that Svendsen Sport A/S’s processing of personal data does not comply with regulatory requirements.

Contact details for Data responsible

Svendsen Sport A/S

Erhvervsparken 14

4621 Gadstrup

CVR: 16997579


Tel.:  + 45 4619 1913


This site uses cookies to provide web functionality and performance measurement. If you continue to browse this site, improved experience cookies will be used. Press HERE to read more about our cookie policy.